Depending on who you listen to, Cannabidiol (aka CBD), is either a miracle elixir, snake oil, or something in between. As an industry, CBD is a wild, wild, and totally unregulated world. That can lead to outlandish claims, occasional charlatans, and marketing hype that makes the golf industry look like a church bake sale. Kanibi – a higher-end maker of CBD oil – is looking to change that.
Kanibi, among others, is taking a long, slow approach to building a sustainable, profitable business. MyGolfSpy’s CBD Buyer’s Guide was our first attempt to help you separate the wheat from the chaff. That piece went into great detail on the pros, cons, myths, and realities of CBD, as well as what to look for when researching CBD. The purpose of this article is to share with you Kanibi’s unique, and self-described boring, approach to the industry.
Kanibi – The Boring CBD
“We’re okay being boring,” says Peter Van Newhyzen of Kanibi CBD. “We don’t need to see huge wins immediately. Our whole approach is that we’re kind of crazy about every aspect of our business. We want to be the best in every single phase.”
Pop culture has always been rife with miracle cures. Back in 1885, pharmacist Charles Alderton sold his new soft drink, Dr. Pepper, as a digestive aid that “restores vim, vigor, and vitality.” In the 1950s, Geritol was the cure for “iron-poor, tired blood.” And what your Mom told you about carrots being good for your eyesight? Yeah, carrots have vitamin A, but British Intelligence concocted the eyesight story during World War II. They leaked that RAF pilots were shooting down more Nazi bombers thanks to their love of carrots. Better that than to let the Nazi’s know the real reason: the RAF’s new Airborne Interception Radar system.