Sports Business Journal’s John Ourand says the LIV Golf group has awarded a production deal bid to NEP Group, which also handles general production for the PGA Tour.
Awkward alert!
As Ourand notes, the PGA Tour has understandably been trying to discourage such deals by its partners.
That’s because NEP already has a deep relationship with the PGA Tour, which has been dissuading its corporate partners from working with the Saudi-backed upstart league.
Essentially, the PGA Tour’s partners have to decide whether it’s worth the risk of angering tour executives in order to grow their business — and presumably cash a big check — with LIV Golf.