Ball Fitting Enters Year Two: Titleist’s App And The Future Of Golf Ball Selection

Nearly 12 months after Titleist launched its ball fitting app, it’s time to check in and see how this golf ball matchmaking service is working out, how it’s expanding, and what the future might hold.

Let’s start with a puzzling reality: most golfers still don’t get fitted for golf balls. That strikes me as odd, considering the ball is the only piece of equipment used on every single shot. Yet some golfers still believe the ball doesn’t matter. Many others assert they “can’t tell the difference” between golf balls.

Again. That’s wild to me.

Golfers will go to great lengths to dial in drivers and I’ve never had a single golfer tell me they can’t tell the difference between drivers (or irons for that matter). However, from years of testing clubs and balls, I can tell you there’s more performance differentiation between golf balls than there is between drivers.

A lot of you are missing out.

With that in mind, while the primary purpose of the Titleist ball fitting app is to help you find the right ball (and play better for it), it’s also about raising awareness, bringing ball fitting to the forefront of the conversation and maybe even one day elevating it to the same level of importance as club fitting.

Titleist’s ball fitting app represents a step in that direction, though the length of that stride is still being measured. As we approach the one-year mark, let’s examine how this tool is reshaping how golfers’ approach what just might be the most overlooked piece of equipment in their bag.

Titleist ball fitting

The ball fitting app is one of four ways Titleist can fit you for a golf ball.

“We’ve got the online selector tool, we have virtual fittings, we have tour-level fittings and then last year we did the app,” explains Steve Coan, Titleist’s Director of Golf Ball Fitting and Education.

The full-blown tour fitting experience, where you play a few holes, is admittedly outside the reach of most golfers. The ball fitting app is the next best thing. You hit balls while leveraging Titleist’s ball flight models and algorithms to generate recommendations based on data collected during your fitting.

Titleist also offers virtual fittings – a half-hour consultation where a fitter understands your game and makes recommendations.

“It’s a more nuanced conversation as opposed to the strict questions and answers that you get in a purely digital experience,” Coan says.

The more data you can provide, the better – especially if you have metrics like swing speed, launch, spin or, ideally, landing angle.

Lastly, there’s a quick online fitting tool where you answer questions and get a recommendation.

Between these four options, you get what amounts to good, better, better, best and, I suppose, better than nothing. It goes without saying that in-person fittings are better. Core to Titleist’s philosophy is that the best fittings are ones where you hit balls alongside a knowledgeable fitter.

When you do that, you know the inputs (the data) are real and accurate. This includes fitting metrics that matter, not the least of which is landing angle. Because the process leverages an established baseline (2025 Pro V1), you can get an excellent recommendation without having to try everything in the lineup.

All it takes is 12 swings (partial wedge, full wedge, 7-iron, driver) and 15-20 minutes of your time and you’ll get your best bet from one of four balls in the Titleist performance catalog.

I should probably also mention the fittings are free.

Ball fitting by the numbers

Titleist launched the ball fitting app last June and, to date, it has conducted more than 14,000 fittings. According to Coan, the company expects that number will more than double by the end of this season when the in-house fitting team hits the road.

It’s always interesting to see which models are being recommended in fittings. Here’s the current breakdown.

Pro V1x is still the most recommended option. It’s been selected in more than half of fittings to date. The recommendations span golfers across the full spectrum of swing speed ranges, running counter to the myth that slow swingers are better served with softer golf balls. The reality is that most golfers would benefit from higher flight and more spin on their approach shots (and more spin around the green) and that’s exactly what Pro V1x offers.

Pro V1 accounts for roughly 40 percent of recommendations. That number has crept up a bit since the release of the 2025 model. “We’ve seen the Pro V1 jump a little bit, not surprisingly, because we’re getting a little bit more spin out of it,” explains Coan.

The rest of the results are split pretty much evenly between Titleist’s other two urethane options – Pro V1x Left Dash and AVX. Both are lower spinning compared to Pro V1 and Pro V1x. Left Dash is firmer and higher flying while AVX is softer and lower flying.

Expansion

Since the launch of the ball fitting app, Titleist has worked to expand fitting opportunities for golfers. When the ball fitting app launched, fittings were available almost entirely at green grass and select (boutique) fitting locations. The headline for the current state of things is that Titleist ball fitting is now available at PGA TOUR Superstore, Golf Galaxy, and DICK’S House of Sports. We’re talking about 190 locations across the U.S.

While that’s significant, it’s actually selling the fitting opportunities short. The ball fitting app is open to all Titleist accounts and the tool has an option for indoor/mat fittings with ball flight algorithms built into the software to capture outdoor reality in an indoor setting.

This puts the number of potential fitting locations into the thousands.

The caveat for now is that the ball fitting app is compatible only with Trackman launch monitors which means the facility also needs current model (2025) Pro V1 RCT balls.

It goes without saying that there’s a host of retailers of various sizes that use other technology – most predominantly Foresight – so it’s not lost on Titleist that they need to expand compatibility to other platforms.

Future plans

The simple assessment of plans for the ball fitting app is that Titleist wants to continue to create ball fitting opportunities for golfers. That starts with raising awareness. Not everyone knows ball fitting is a thing. Not everyone knows where to do it. We sometimes forget not everybody has a Superstore down the road but in-person ball fitting is closer to most golfers than ever before.

With that in mind, expanding compatibility to other systems is critical. When I asked Coan about this, he confirmed it’s a priority. “We are definitely trying to utilize other devices. That’s the best way of saying it.”

While there are challenges, this expansion could eventually open the door to making the ball fitting app public-facing. Coan notes, “I would be surprised if ultimately down the road we did not have this working with consumer-facing devices.”

I like to think of fitting as an experience: it’s supposed to be fun and if you happen to learn something along the way, all the better. At minimum, with expanded opportunities for indoor fitting, ball fitting is something enjoyable you can do on a rainy day.

That said, not everyone can or wants to get fitted in person so, in a perfect world, the app would be available to anyone.

The challenges haven’t changed. There’s a risk of not following the proper process which could ultimately result in recommending a ball that isn’t going to provide the best performance. Titleist would need to increase supported devices into the consumer space with products like Rapsodo, Mevo, etc.

There would also need to be some means to validate that golfers are using 2025 Pro V1 balls during the fitting process. As Coan explains, “You have to use Pro V1, making sure they’re using Pro V1 RCT if they’re indoors. If they don’t use either of those, they’re going to get an inaccurate recommendation.”

The point is that even though some obstacles to accessibility remain, ball fitting has never been easier or closer to you.

Call your local Titleist dealer or go online to find a ball fitter near you.

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