There aren’t many guaranties in life, are there? Risk is constantly lurking and buyer’s remorse – even if it’s only fleeting – always checks in to see how you’re doing.
That set of universal truths is why we think this week’s announcement by the Edison Wedge company is sorta-kinda newsworthy. The Edison Wedge guaranty is as risk-free of a demo program as you’ll find in golf.
In essence, Edison’s Terry Koehler is channeling his inner Don Corleone and is making you an offer you can’t refuse.
Play Until You Know
Edison is Koehler’s newest venture. Over the past 30 years, with stints at Reid Lockhart and his own companies at Eidelon, Score and Ben Hogan, Koehler has become known as the “Wedge Guy.” Edison launched its forged wedges earlier this year and to get the enterprise moving, Koehler is keeping the Edison Wedge guaranty simple: Order a set of Edison wedges custom-built to your specs and try them at your home club for as long as it takes.* If you like ‘em, keep ‘em. If you don’t, send them back for a full refund.
What’s the catch?