A few weeks ago, we published our Brand Perception Survey. It’s a reputation survey of sorts wherein we ask you to tell us which golf brands come to mind when you hear a given word. Half of the words are considered positive while the other half carry strong negative connotations.
By the time the results were tallied, nearly 10,000 of you had your voices heard.
Last week, we focused on a selection of winners for what we consider the most impactful and relevant words in the survey. Today, we’re digging into the full results. For each word, we’ll show you the results. We’ll also highlight any notable insights from deeper in the chart.
What To Look For
While there’s always movement in the table, what we’ve come to expect is that the biggest brands in golf tend to hover near the top. Where things get particularly interesting is when a small to mid-sized brand finishes at or near the top or when a large brand fails to register (this can be either good or bad depending on the context).
To help you identify trends in the data, we’ll frequently reference the percentage change from our last survey. When the numbers are large, it might suggest a brand is trending in one direction or the other.
