The Callaway Epic Max Star driver and fairway woods target “force-limited” golfers.The new offerings rely on lightweight design to increase clubhead speed and distance.Retail price is $699.99 for the driver and $429.99 for the fairway wood.
As we’ve mentioned before, fall is the season when Callaway typically releases its more, shall we say, “niche” offerings. Just last week, the company launched the APEX UW, the promising—though somewhat unusual— lovechild of a hybrid and a fairway wood. This time around, Callaway is launching the Epic Max Star family—a premium-priced offering that targets “force-limited” golfers.
To be sure, the golf industry loves its candy-coated euphemisms and so, yeah, “force limited” is the sweetest possible way of saying “slow,” but for golfers in the Epic Max Star wheelhouse, money may not be able to buy happiness but it might just buy you some distance.
If you take nothing else away from the story of the Callaway Epic Max Star, all you really need to know is that it’s long, and light, and gold.
Ultra-Premium
That last one won’t be on the test but you can bet the accents are meant to convey that Epic Max Star is a premium or perhaps even ultra-premium product. If for whatever reason the paint doesn’t deliver the desired messaging, the price tag certainly will.





