The Return To Golf needs to start thinking about a Return to Sound.
After taking in this week’s ZOZO Championship at Sherwood Country Club and watching how other sports have adapted to the times, it’s clear professional golf needs to keep adapting to the bizarre times. Quickly.
The PGA Tour has kept their business going but it’s begun to feel like just that: doing enough to keep the doors open and cash flowing. And I realize this will be a big ask while the main focus is on keeping things safe. But as an entertainment “product” (gulp), it’s losing ground. Broadcast enhancements are needed. Immediately.
With the ongoing pandemic likely meaning 2021 golf will be played, at best, with very limited galleries, the natural melatonin that is a golf broadcast requires immediate rethinking to retain fans and sponsor interest.
To review: pro golf was the first major sport back and without fans, managed to make a broadcast work. That was thanks primarily to CBS going all in on extras, particularly in the sound department. Credit also goes to the players who were willing to wear a microphone. Since only the last nine holes felt like golf in the time of a contagious virus without crowds, the “Return to Golf” worked.