The catchphrase “Nothing feels like a Mizuno” is, in part, a marketing hashtag. It is also, in part, the battle cry of Mizuno loyalists everywhere. At some point during any round, the guy with a JPX anything in his bag will pure one, look at the rest of group, smirk a little and let you into his world.
“Nothing feels like a Mizuno.”
We know, dude. We know.
It stands to reason, then, that if nothing feels like a Mizuno, then nothing should feel like the “Mizuno Experience.” If MyGolfSpy’s recent tour of the new Mizuno Research and Performance Development Center, a.k.a. The Foundry, is any indication, the good folks in Atlanta might be on to something.
Welcome to The Foundry
Mizuno’s The Foundry is the company’s brand-new custom fitting and R&D center. It opened last month and is located about an hour north of Atlanta’s Hartsfield-Jackson International Airport on the grounds of The Standard Club, a stunning private course in Johns Creek, Georgia.

















