Do you know what the second most popular U.S. shoe brand is?
If you said Skechers, you’re either lying or made a really good guess. But the truth is the truth. Outside of NIKE, Skechers is the best-selling casual shoe brand in the United States.
Why then, when looking for a new pair of golf shoes, is the brand with the giant “S” logo often an afterthought?
When I was in middle school, I was obsessed with NIKE and Air Jordan. I am, to some degree, still that same 12-year-old kid who just wanted to have the coolest shoes. If NIKE and Jordan were the top of the sneaker pyramid, it always felt like Skechers was at the bottom.
To me, Skechers were always just the shoe that janitors wore (no offense intended, I was a janitor all through college to support my family). And my opinion largely stayed that way until I started testing and reviewing golf shoes for a living.



