Despite the recent additions of Jon Rahm and Tyrrell Hatton, LIV Golf is still struggling to attract viewers.
Last Saturday, the final round of LIV Las Vegas drew 297,000 viewers on the CW. The telecast finished 51st for all sports programs that day, on par with the Golf Central pregame show in advance of PGA Tour coverage.
The PGA Tour audience for the third round of the Waste Management Phoenix Open was nearly six times the size, coming in at 1.7 million viewers and ranking No. 3 in sports programming for the day. And those were actually the worst third-round ratings for the event in more than a decade, coming in 32 percent lower than the previous year (2.54M).
Two weeks ago, LIV’s Mayakoba tournament got a significant break when the final round of the PGA Tour’s AT&T Pebble Beach Pro-Am wasn’t played due to weather. LIV produced a record 432,000 viewers—but a CBS Sunday re-air of the third round from Pebble Beach brought in three times that audience.
Even when factoring in the inherent advantage of the PGA Tour being on network television, it is pretty clear that the audience is resonating more with the legacy product.