When Luke Kwon won the inaugural Creator Classic a year ago, there were more than 118,000 people watching live on the PGA Tour’s YouTube channel as he sunk the winning putt.
This year? Only 27,000 people were streaming live on the Tour’s channel as Brad Dalke claimed the title with a birdie on the first playoff hole.
That dramatic decrease in live viewership underscores how the Creator Classic will have to continue evolving in order to hold our collective attention.
I was a big fan of the first edition we saw in 2024, writing that my impressions were overwhelmingly positive. The format was cool and there seemed to be a lot of positive energy around the event given a star-studded field of creators.
The second showing at TPC Sawgrass, won by Grant Horvat, was also a strong showing. I noted how there were still some tweaks to be made in order to keep things fresh—but the Creator Classic had a solid formula and plenty of buzz.




















