A $10 million bonus pool designed to encourage players to show up at the Wyndham Championship will be ending after two years. This, after top players didn’t show up to collect their rewards and the entire thing was poorly conceived from the beginning.
Sympathies to all Wyndham employees who were affected by this awful idea and to the happy faces when this was announced in September, 2018.
John Lombardo at Sports Business Journal confirms what GolfNewsNet’s Ryan Ballengee had first hinted was looming.
The company will continue to keep its title sponsorship of the Wyndham Championship in Greensboro. Its current title sponsorship deal runs through '26. The Tour in a statement said it fully supports Wyndham's "decision to focus solely on this long-standing event that has made such an impact in central North Carolina. We look forward to the continued growth and success of the Tour Top 10 program and expect to have further information in the coming months."
Two years ago it all sounded so brilliant, if you were an executive whose bonus depended on this silly idea.