Golf.com’s Alan Bastable was able to access the first-ever Masters patron-only shop. He reviews some new and surprising items, and also explains the setup:
How long the inventory will last is anyone’s guess. God willing, we’re unlikely to see another November Masters anytime soon, which means this year’s gear will have a special one-off cachet for collectors. The tournament has leaned into the timing with fall-themed course prints and holiday decorations, including tree ornaments and a Santa garden gnome.
Buyers are limited to two check-outs, but given the ease of online shopping (and the fact that fans won’t have to lug their merchandise home with them from the course), it’s not hard to imagine Masters-happy customers’ buying more than they would have if they’d been shopping in the brick-and-mortar shop at the tournament.
Which, makes the future of this approach something plenty will watch.
But back to those surprising items. The most bizarre of all has to be the Masters food spread.