For too long, golfers have been pressured to conform—to “get in line,” wear certain clothes, and act a specific way. This has drained the personality from the game, making it, frankly, hard to watch. But I’m here to tell you that there’s a simple fix, player edition footwear.
When I talk about “more of this,” I mean more personality in golf. This BK-labeled shoe, with colors chosen by Koepka and inspired by his son, is a powerful statement.
The NBA, WNBA, and NFL have mastered this. Why can’t golf do the same?
Imagine a Justin Thomas “Alabama” HyperFlex or a Tony Finau “Lakers” inspired shoe available to the public.
Golf’s biggest struggle is marketing its athletes. Creating Player Edition footwear—like this Koepka model I snagged at Golf Galaxy, or the ones we’ll see soon from Nelly Korda is a unique, effective way to close that gap. It’s how you take the gear we see on the PGA, LIV, and LPGA tours and put it directly into the hands of everyday golfers like you and me.
If more players did this, golf would be significantly less boring.
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