Have you heard of this apparel brand?

Back in June 2024, I found myself in need of a new golf belt. I was searching to find a stretch-weave style that wouldn’t cost me an arm and a leg and I stumbled upon a brand I had never heard of. This turned out to be one of the best accidental golf finds I’ve had to date. Whether you’re looking for polos, hoodies, joggers, shorts, quarter-zips or accessories, Avalon Golf Co. has you covered. If you’ve never heard of them, don’t worry. I’m going to give you some of my favorite pieces in what is becoming a quickly growing collection.

Who is Avalon Golf Co.?

When it comes to golf apparel, there is no shortage of premium brand offerings. Names like Peter Millar, Rhoback, Johnnie-O and lululemon quickly come to mind. The problem is that we all don’t have $100+ to spend on shorts, polos, hoodies, etc.

This is where Avalon Golf Co. enters the chat. And they do it very well.

As founder Mike Atman said in an email, “Avalon Golf was shaped from the frustration of finding high-quality, good-fitting, new-age golf apparel. Traditional brands missed the mark with modern styles while the other modern focused golf apparel brands lacked quality, style and were overpriced. This underserved market in the golf industry presented Avalon Golf an opportunity – to create a honest priced, modern men’s golf apparel line that focused on expertly tailored, high-quality, luxury goods.”

Avalon Golf says they are not just another golf brand – they are an “apparel designer.” All goods in their collection are custom designed in-house with the finest attention to detail, quality and care.

I am here to tell you they hit the mark. Let’s get into some of my favorite products and why they deserve a spot in your closet for the 2025 golf season.

Performance Golf Hoodie

The Performance Golf Hoodie is in the running for the most comfortable pullover I have ever owned.

The first thing you’ll notice when pulling on the Performance hoodie is the combination of buttery-soft material and stretch. This thing is made to move and be comfortable in. I would categorize the fit as loose but not baggy. I’m tall and thin so went with an XL. Often, I’ll find that sleeve length is inadequate but this hoodie fits the bill (and me). I would prefer a slightly slimmer fit through the body but not at the expense of sleeves that are too short.

When you factor in the cost of this hoodie compared to some competitors, it’s a no-brainer to add it to your wardrobe. Whether you’re looking for a lightweight layer for cooler summer mornings or something to wear while out on the town, the Performance hoodie is perfect.

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