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The One Word Survey | NPG 77

The One Word Survey | NPG 77

Can you describe your favorite manufacturer in one word? We asked our readers to do just that, and the results are in.

2:57 – The Best Drivers for Fast Swing Speeds 12:25 – The 2021 MGS One Word Survey Results 17:28 – Deceptive: Callaway struggles with brand perception 22:31 – Innovative: Is Cobra making the biggest strides? 24:30 – Hype: How does it hurt (or help) brands? 33:40 – Authentic: How can companies maintain a sense of realness? 38:33 – You may laugh now, but are iron headcovers worth the cost?

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