Flex on them, FootJoy!
This week the self-proclaimed “No. 1 shoe in golf” introduced the redesigned, retooled HyperFlex and HyperFlex Carbon. Surely you’re no stranger to the Hyperflex line of spiked golf shoes but this year is different. Behind the new sleek, sexy look, FootJoy has some bold claims to live up to.
With the release of the HypefFlex and HyperFlex Carbon golf shoes, FootJoy promises hyper power, hyper control and hyper fit for men and women. Let’s dive straight into the technology behind the shoe and how it can possibly benefit your game.
FootJoy HyperFlex and HyperFlex Carbon Release Details
Available nowLaced and BOA available in both modelsHyperFlex Carbon available for men only; HyperFlex available for men and womenRetail for the standard laced pair is $175 and $220 for the HyperFlex and Hyperflex Carbon, respectively.The BOA variants of each model come with an upcharge with the HyperFlex BOA retailing for $210 and the HyperFlex Carbon BOA for $250.
What’s with the Carbon?
The biggest difference between the two HyperFlex models is the addition of a carbon fiber shank plate on the HyperFlex Carbon. But, for $45 more than the standard variant, it’s important to understand the purpose of the added carbon fiber. After all, you need to be sure you’re getting what you pay for—that FootJoy delivers what they promise.
The molded carbon fiber “power plate” should make the HyperFlex Carbon more stable, thanks to added rigidity in the midsection of the foot bed. Carbon fiber plates aren’t new to footwear (distance running shoes take advantage of the same stiffening and energy return properties) but they are still fairly new to golf shoes. The HyperFlex Carbon is undoubtedly not the first shoe to feature this technology and it surely won’t be the last. However, this is the first time FootJoy has outfitted the popular HyperFlex with carbon fiber.



