It’s next to impossible to identify the current top-selling direct-to-consumer golf ball brand but I don’t think it’s a stretch to suggest it was Snell Golf that was first to effectively reach the masses with the message that golfers don’t need to pay big OEM prices for quality performance golf balls.
Spoiler alert: That’s still true with the new Snell MTB Prime and MTB Prime X golf balls. We’ll get to those in a minute but feel free to skip ahead if you’re not interested in how we got here.
Kicking in the door for DTC ball brands
Dean Snell’s pedigree as a co-inventor of the Pro V1 and numerous TaylorMade golf ball technologies brought credibility that others in the DTC space lacked–and the market was ready.
Timing, as they say, is everything. “We stepped into it at a decent time and created a niche,” says Snell.
Whether Snell is the largest DTC brand, I can’t say. That it’s beloved by many golfers for its quality products and sensible prices is inarguable.











