Information is great. Actionable information is vastly better. That’s the premise behind Rapsodo’s Insights analysis.
Simply, Insights is an investigative addition to Rapsodo’s MLM (Mobile Launch Monitor) platform. Every personal launch monitor produces, with varying degrees of accuracy, shot data such as ball speed, launch angle and carry distance. Assuming the information is relatively consistent, that’s great. But, what should a golfer do with it?
That’s the million-dollar question.
As with a good bit of personal technology, the device is really a gateway into something much more robust. Consider your smartphone. And now make a list of everything you do with that phone beyond dialing up a restaurant for some take-out. The point is that a product is important. However, perhaps its greatest asset is how it allows for expansion and integration, primarily through software-based applications.
In that vein, Insights is both a short-term value-add for Rapsodo users and perhaps a harbinger of what consumers should expect to see in this space moving forward.













