MyGolfSpy recently visited the North American HQ and R&D laboratory of shaft manufacturer Fujikura. The objective was simple: take a peek behind the curtain and get an unvarnished look at how the brand creates a shaft, from ideation to the final, consumer-ready version. It’s difficult to capture everything in a single piece of content, so we didn’t. However, what we did discover is that while the shaft industry has plenty of smoke and mirrors, clear differences exist between brands.
For Fujikura, a good bit of that distinction starts with ENSO, its proprietary 3D motion capture system. We’ll take a deeper dive into ENSO in a separate article. In addition, keep an eye on social media for our video segments featuring Fujikura’s “Torture Rack” and the various steps in the shaft production process.
Then, there are always tidbits of useful information that come up in casual conversation which merit some additional attention.
With that, here is a collection of 10 such items to keep in mind when buying or getting fitted for a new shaft.





