A couple of weeks ago, I wrote about some of the YouTube golf channels that are trending in the right direction with viewership.
This week is the other side of the equation.
While many of these channels still boast outstanding overall numbers in terms of viewership and engagement, they have seen a decline in popularity this year.
This is not meant as a slight at these channels. They are still doing some great work and, in several cases, are incredibly popular. Success is also not measured exclusively in viewership: engagement, subscriptions, sponsorships, merchandise sales and other factors are important.
Also, these viewership numbers only take a channel’s own videos into account. Collaborations where characters show up on another channel don’t factor into these stats.