Jumpman, Jumpman, Jumpman. Them boys up to something.
In fact, Jordan Brand has been up to something behind the scenes for the last eight years developing, evolving, testing and iterating prototypes and models for the new Air Rev golf shoe.
While the brand under the NIKE umbrella has remained in the golf conversation by turning classic silhouettes and models like the Air Jordan 1 Low, Air Jordan 14 and Jordan NU Retro 1 into golf footwear, Jordan Brand believes its innovative Air Rev will usher in a new era for Jordan Brand and, ultimately, NIKE.
“It’s something that only we can do as a brand that’s unlocked by one of our oldest and most tried and true technologies—just used in a different way,” Matt Plumb, NIKE Men’s Sport Footwear Director, said during the Air Rev’s unveiling at Michael Jordan’s private golf club The Grove XXIII. “We do see this as an opportunity as a technology platform we can stand on for multiple years and there’s other versions that we could potentially work through.”
Rather than looking like a tried-and-true Jordan Brand silhouette, the Air Rev, available for $250 beginning May 14 at jordan.com and select retail partners throughout North America, is unlike anything the brand has done.
