There is a stench of negativity in professional golf right now and justifiably so.
The PGA Tour is struggling to drum up interest in its archaic, flailing product that had a lot of warts well before LIV came around and lured away some of the Tour’s top talent.
Ratings for the month of January were abysmal compared to previous years. Sepp Straka’s win at The American Express Championship saw a 56-percent decline in Sunday viewership compared to the 2024 event.
We haven’t hit the meat of the run-up to the Masters—we could get some great leaderboards to turn the tide—but the Tour is heading in the wrong direction after seeing a 19-percent decline in Sunday viewership last year.
LIV has a new TV deal that will add brand exposure, but the league has a lot to prove after three years of ratings that are just a small fraction (in the area of 10 percent) of the Tour’s audience.