In a Mongolian reversal of the typical iron release playbook, Callaway is bringing chrome to a product that launched exclusively in black.
The chrome version after the black … How weird is that?
The new Apex Ti Fusion Plated irons offer the same technology as the original Ti Fusion, just with a premium chrome finish that should appease golfers who aren’t ready to embrace the stealth aesthetic.
While it’s easy to poke a little bit of fun, it’s not quite as simple as it sounds. That is to say that it’s not quite as easy as swapping finishes. Dealing with multi-material construction—specifically titanium—makes chrome plating a significantly more complex proposition than it is with traditional steel irons. Titanium is a reactive material that oxidizes at high temperatures, making traditional chrome plating unreliable. Callaway had to develop a proprietary process with an intermediate layer between the titanium and finish to allow chrome to properly adhere to the titanium components. The company believes the chrome finish will prove more durable than the PVD coating used on the original black version.
It’s also not lost on anyone at Callaway that testing revealed lots of players wanted chrome and not everyone loves the look of black irons.





