Which is more technologically advanced: a light switch or a pair of shoes with BOA’s proprietary closure system? We all know what a light switch does. At one point, it was revolutionary. Now it’s an afterthought. Conversely, how much “technology” could a pair of golf shoes contain?
Some companies would have you believe that the right pair of shoes can help you hit the ball further and shoot lower scores. So what in the name of Bill Bowerman is going on here?
BOA Technologies believes it has an answer. More importantly, its crack team of Ph.D-equipped researchers is charged with creating a repository of information that assesses the impact of various closure systems on a range of athletic movements. In 2018, BOA constructed a performance laboratory at its Denver, Colo., headquarters. The directive was simple: gather evidence that the academic community would accept which supported a clear and definitive performance benefit on footwear that leveraged BOA’s unique performance fit system.
Easier said than done.
WHAT IS BOA?