Golfing News & Blog Articles

The new Tour Edge Hot Launch 524 series is coming to retail March 1. 

The 524 series—the eighth iteration of the Hot Launch line—is split into two ranges: the E524 and C524. The E (extreme) range include “super game-improvement clubs” with an extremely low center of gravity, super-shallow faces and offset designs to get the ball airborne. The C (competition) range has “competition-spec game-improvement clubs” with a higher moment of inertia in classically shaped clubs that are more traditional at address while still offering added forgiveness. 

Tour Edge is including innovations from their Tour-preferred Exotics line for this game-improvement series which is largely geared toward mid tovhigh handicappers. All six metalwoods in the series  feature Tour Edge’s Ridgeback crown technology, a rail that provides additional structural support for the crown, reducing deformation at impact so more energy can be transferred to the ball.

In addition to making affordable game-improvement clubs, Tour Edge is looking to expand in the custom fitting and fast shipping spaces. Game-improvement clubs and accessibility for custom fitting normally don’t pair together—Tour Edge wants to change that. 

Hot Launch 524 Series mobile fitting bags will be available at more than 1,500 locations. Any custom order from an authorized Tour Edge fitter will be hand-built at Tour Edge’s headquarters in Batavia, Ill., and will ship within 48 hours for all orders placed in the continental United States.

A win over the Golden Knights would give the Oilers a tie atop the longest NHL winning streaks. Here's a list of others across the sports world.

Two weeks ago, the golf world convened in Orlando, Fla., for the 71st PGA Show. More than 31,000 golf industry professionals from 89 countries and every U.S. state came together with more than 1,000 companies and brands. 

There were nearly 10 miles of golf-laden aisles inside the Orange County Convention Center. If it had some connection to the game—clubs, simulators, apparel, carts, training aids, new gadgets or anything else the mind could conjure—you could find it at the PGA Show. 

Our team scoured every aisle looking for standout products. We spend considerable time on major equipment manufacturers throughout the year so this list focuses on other innovations and technological advances. These are products that could really make a difference in the golf world moving forward. 

Here are our picks for the best new golf products from the 2024 PGA Show. 

PuttView Moving Series

The technology now available in practice putting greens is stunning. 

Look, we don’t know what’s going to come of TaylorMade’s lawsuit against Costco. Pictures tell us little if anything, but they are fun to look at. But the fact that golf’s social media brigades lose their freaking minds over a $499 iron set from the same people who make the best damn pesto I’ve ever had should tell you we’re on the outskirts of the Twilight Zone.

Sure, the Kirkland Signature irons may be a hell of an alternative to mainstream OEMs. And The fact TaylorMade is suing Costco over said irons may make you want them even more. But seeing as how the Kirkland’s were scarce in the first place., you might want to consider an alternative to the alternative.

Yep, Kirkland Signature is the 1,000-pound gorilla in the room. But don’t make the mistake of thinking the Costco house brand is the only lower-priced alternative to mainstream golf OEMs.

Kirkland may be an alternative, but there are plenty of golf-specific alternatives to Kirkland.

As we go through this list, you’ll see some surprising similarities between what these brands have to offer. However, they all have two key differentiators separating them from Costco.

The WM Phoenix Open lost two world top-five players as Viktor Hovland and Xander Schauffele have withdrawn from this week's event at TPC Scottsdale.

A rules issue was part of Wyndham Clark’s Pebble Beach Pro-Am win and record round. On Sunday night, he shared his side.

The post Rules issue was part of Wyndham Clark’s Pebble win. He shares his side appeared first on Golf.

Back in 2013, Camelback's Ambiente Course received a facelift to improve playability and flood resiliency. Here's why you need to visit it.

The post Playing golf in Phoenix? This linksy desert course needs to be on your list appeared first on Golf.

There's a common belief that a slower backswing helps you stay in control. But GOLF Top 100 Teacher Jon Tattersall explains why that's untrue.

The post Slowing down your backswing can do more harm than good. Here’s why appeared first on Golf.

LIV Golf's gamble to take on the PGA Tour at Pebble Beach turned into a dream week. But that might not mean what you'd think.

The post LIV Golf just had a dream week. Here’s what that could mean | Monday Finish appeared first on Golf.

Artificial Intelligence (AI) is increasingly being integrated into various aspects of golf, from enhancing player performance to optimizing course management. Here are several ways AI is making an impact in the world of golf:

1. Swing Analysis:

   • AI-powered swing analysis systems use computer vision to analyze a golfer's swing in real-time. These systems can provide insights into swing mechanics, angles, and tempo, helping golfers refine their technique.

2. Shot Tracking and Analysis:

   • AI is used to track and analyze shots during practice sessions or rounds. This includes tracking the ball's trajectory, spin rate, launch angle, and other metrics, providing golfers with detailed data to assess and improve their performance.

3. Virtual Golf Coaching:

   • AI-driven virtual coaching platforms leverage machine learning algorithms to analyze a golfer's swing videos. These platforms provide personalized feedback, suggest drills, and offer tailored improvement plans based on the golfer's unique swing characteristics.

4. Equipment Optimization:

The 2024 WM Phoenix Open betting odds are out, and we're picking a long shot who has yet to win on the PGA Tour.

The post 2024 WM Phoenix Open odds: This winless pro is our long-shot pick at TPC Scottsdale appeared first on Golf.

Wondering how to stop shanking the ball? GOLF Top 100 Teacher Jim Murphy shares three swing moves that will eliminate the shanks for good.

The post Finally eliminate nasty shanks with 3 easy moves, says top teacher appeared first on Golf.

Express your love to your golfing sweetheart with these adorable conversation heart Chrome Tour golf balls by Callaway.

The post These candy heart golf balls are the perfect Valentine’s Day gift appeared first on Golf.

Our expert dives into all the gear news from Pebble Beach, including new clubs for winner Wyndham Clark and a new ball for Rory McIlroy.

The post Wyndham Clark’s club swaps, and Rory McIlroy dishes on unreleased ball | Wall-to-Wall appeared first on Golf.

Behind a new Odyssey wand, Wyndham Clark found the putting stroke that made him nearly unbeatable last summer.

The post How Odyssey Tour reps helped Wyndham Clark find a winning putter appeared first on Golf.

Jon Rahm's LIV Golf League debut did come with a big paycheck from a team victory, but it wasn't quite the performance many expected from the Masters champ.

We test & review PXG Black Ops drivers, fairway woods and hybrids to find out how they can add speed, distance and consistency off the tee.

The post How PXG’s new Black Ops woods added confidence and control | ClubTest 2024 appeared first on Golf.

For Callaway, Feb. 2, 2024, was more than just Groundhog Day.

It represents a stake-in-the-ground moment for their flagship golf ball franchise.

The new Chrome Tour golf balls have hit retail shelves.

Callaway says the names are different because the products are different. Sure, but to understand how we got here and why the change matters, we need to rewind almost 10 years to the original Chrome Soft.

(Clearing my throat and doing my best 30 For 30 voice.)

Today, PUMA announced the latest iteration of what’s become a mainstay of their vast lineup of collaborations: PUMA Golf x Palm Tree Crew.

After banging out three slick collabs in 2023, it’s only right to start off 2024 with something special. As a self-proclaimed member of the Palm Tree Crew (my closet definitely gives off those vibes), I’m always excited to see what PUMA Golf is cooking up with the folks from PTC.

Here’s what you need to know about the latest collab.

Release Details

Available at PUMA and Palm Tree CrewReleasing in tandem with the WM Phoenix OpenFull line of apparel, footwear, golf clubs and accessoriesHighlighted by limited-edition COBRA x PTC DARKSPEED driver

PUMA Golf x PTC 2024: A Closer Look

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The tagline for the newest collection is “Hustle Hard. Relax Easy.”

That laidback sentiment vibrates throughout the collection. Laden with palm trees and whimsical patterns, the new PUMA Golf x PTC collection personifies the tropical lifestyle.

After 54 holes of play, the 2024 AT&T Pebble Beach Pro-Am is over and reigning U.S. Open champion Wyndham Clark has been declared the winner.