Nearly two years have passed since we last asked you to take our One Word Survey.
As brand perception surveys go, this one is simple and doesn’t leave much room for nuance. It’s more a word-association game than a deep introspection into how you feel about the leading brands in golf. Perhaps the simplicity is why the past results from this survey have been so compelling.
As we sift through the results, we’ll not only look at what you had to say this time around but we’ll take a closer look at how perceptions have changed over the nearly five years we have conducted this survey.
Which brands are trending up?
Which brands are trending down?