I’m not saying that Titleist’s launch of its Vokey Design SM9 WedgeWorks Low Bounce K Grind wedge was predictable. But as the sun rises in the east, we’ve come to expect some sort of high-loft, low-bounce wedge addition to the Vokey line right around that little gathering in Augusta, GA.
Two years ago in May of 2020, Vokey added a low-bounce SM8 K grind as a limited release through its WedgeWorks custom program. Roughly two years later and the guts of the story remain largely the same. It’s not exactly rinse and repeat. But the clear similarities underscore a key philosophical stance or operating procedure for the industry-leading wedge franchise.
D.S.I.U. Don’t. Screw. It. Up.
Put differently, improve but don’t deviate (too much) from the formula that is largely responsible for its success.
With that, the timing of the SM9 Low Bounce K Grind releases makes sense as does the bounce/loft combination it offers Vokey staffers in preparing for the unique short-game challenges presented by Augusta National. Namely, plenty of tight lies, challenging green complexes, and soft, fluffy bunkers.

