Welcome to this year’s Golfer’s Choice Awards.
There’s a quote we refer to often at MyGolfSpy: “Brands are not just what they say they are. Brands are what consumers say they are.”
That’s certainly true in the golf world where companies tell us who they are— or at least who they want us to think they are all of the time.
Does that really matter? What do the golfers who buy their products think? More aptly, of whom do they think?
To find out, we asked golfers to tell us the first brand they think of when they hear some of the golf equipment industry’s most powerful words.




































































