Bridgestone e6: Key Takeaways
Bridgestone’s No. 1 selling ball gets a larger, softer core.Two-piece construction for players who like soft feel.$21.99 per dozen.Available at retail Feb. 26.Today’s announcement of a new Bridgestone e6 golf ball comes as somewhat of a surprise. It’s a bit ahead of Bridgestone’s normal two-year cycle so perhaps Bridgestone is getting a jump on Q1 sales.
Over its 15-year life, the Bridgestone e6 has morphed into a soft, two-piece, value-priced distance ball. And this newest version is touted as the softest-feeling e6 yet.
“It’s evolved over time,” says Bridgestone Golf Ball Marketing Manager Elliot Mellow. “Our goal is to focus on the core e6 player who’s looking for distance and soft feel. But we also want to create a product that would resonate with the three million new and returning golfers.”
Bridgestone e6 – Softly, Softly
The 2019 Bridgestone e6 iteration was, with a compression of 44, among the softest balls Bridgestone had ever produced. Technically, the new ball is a bit firmer at 45. But Mellow says that, with this ball, 45 is just a number.


