The Motocaddy British Invasion Update
Key Takeaways
Motocaddy US is fully stocked and is shipping nationwide.The M7 Remote is its bestseller but M5 GPS rental fleets are showing up at select resort and private courses.Motocaddy pushcarts and bags, including MyGolfSpy’s 2021 Best Waterproof cart bag, are also in stock.We’re 10 full months into the Motocaddy British Invasion. The UK’s premier electric trolley maker let the world know last August its plans to establish a foothold in the U.S. Up to now, however, it’s been more toehold than foothold. Despite copping MyGolfSpy’s Best Electric Cart honors two years running, Motocaddy still hasn’t had its Beatles-Ed Sullivan Show moment.
But there is compelling evidence suggesting the fuse has been lit and the summer of ’21 might just rival February of 1964, with M7, M5 and M1 standing in for John, Paul, George and Ringo.
Help, I Need Somebody
“It’s crazy right now,” says Motocaddy USA chief Roger Teat. “We’d been waiting for the firehose to hit and now we’re drinking out of it.”
Motocaddy hired Teat, a former COBRA-PUMA exec, last September to build a U.S. operation from the ground up. By its very definition, that’s a slow, arduous task. In the past 10 months, Teat has hired a sales rep network covering 17 states, staffed an inside sales and support team and established a national service center. In addition, he’s opened an 11,000 square-foot warehouse and distribution center in Carlsbad, Calif.
The only thing he didn’t have was inventory.
