Mizuno’s new cutting-edge facility, “The Foundry,” has officially opened its doors.
What golfers need to know is that this isn’t just another fitting center with some fancy tech and a few launch monitors. This is Mizuno’s attempt to elevate itself to the same level as TaylorMade, PING, Callaway and Titleist – the big four brands – all of which have showcase fitting and R&D facilities that differentiate them from smaller brands.
The Holy Trinity of golf R&D
If we consider the three pillars of any serious golf equipment facility —fitting, testing, building—Mizuno appears to have gone all-in on each. The Foundry, located at the Standard Club in Johns Creek, GA, on paper, anyway, checks all the boxes.
Tour-level full-set fitting
Like most premium fitting experiences, The Foundry takes a more holistic approach. “Tour-level fitting” for an entire set means you’re not just getting dialed in with your driver and irons but optimizing the entire bag as a complete performance system.
This makes sense in a way that should seem obvious. What good is gaining 15 yards with your driver if you’re still three-putting every other green?






