Golfing News & Blog Articles

SuperStroke recently announced a brand ambassador partnership with Good Good, golf content creators who are approaching 1.5 million YouTube subscribers.

With the signing, Good Good’s personalities will be playing SuperStroke grips in competition and on their own channels. There are also Good Good-themed grips available. The putter grip, which launched March 21 before being sold out, and the new iron grips are expected to be in stock by the end of April.

Other parts of the deal include SuperStroke’s sponsoring of Good Good videos and tournaments.

“I think Good Good is such a unique part of the game of golf,” said SuperStroke Brand Manager T.J. Liberati. “They bring a lot of people to the game that the PGA Tour and others can’t bring. I mean, we’re all big fans of Good Good here, so it was kind of a no brainer.”

Liberati explained that SuperStroke has been focusing on YouTube influencers as part of their marketing strategy over the past two years. Jordan Spieth, who is sponsored by SuperStroke, has the same representation as Good Good (WME), which helped start the relationship.

You cannot search “Mizuno Irons” without seeing memes about “Nothing feels like a Mizuno.” Mizuno Golf has earned a reputation for being a category leader in feel with its grain-flow forged blade irons with soft copper underlay. That’s not to say they are stuck in the past. Mizuno has been constantly advancing their forging process and club designs to make material and design innovations to improve performance with faster ball speeds, higher launch, optimized spin and greater forgiveness. Split between the Mizuno Pro and JPX line of irons, there is something for everyone in Mizuno’s lineup.

Already sold? You can find a retailer near you with Mizuno’s new shaft optimizer and go from there. Not quite sold yet? Read on for a breakdown of the various models in both current iron lines: The Mizuno Pro and JPX923 iron lineups below.

Mizuno Release Cycle

Mizuno tends to release an update to a family of irons in alternating years. This keeps something fresh and new on the market while still covering all the bases of players who want to game Mizuno Irons. This means each model generally gets two years of service at retail before you should expect a refresh. This also gives Mizuno the time needed to evaluate the current model and get proper feedback to R&D teams on what can be improved on in the next version.

Key Technologies for Mizuno

When talking about Technology in Mizuno Irons, it is impossible not to start with one word: forged. It’s a key to the Mizuno legacy and something Mizuno has refined 

Mizuno’s exclusive facility plant in Hiroshima, Japan, is known for being one of the best globally. Mizuno has been producing some of the best iron forgings in golf for over 50 years.Soft Copper Underlay – Mizuno uses a soft copper layer in several iron models to promote the soft yet solid feel.A new V-Chassis – Engineered via Harmonic Impact Technology to create a dense and satisfying feel at impact. This new version has been refined to allow for thinner soles and toplines while improving feel.Last, but certainly not least, is the Mizuno Shaft Optimizer. The shaft optimizer is a fitting tool that requires only a handful of swings to give recommended shafts based on 40 data points in each unique player swing.

Mizuno Pro 241, 243, 245 Irons:

Mizuno calls the 2024 Mizuno Pro line “A New Age of Forging.” Much like the prior iteration, the 2024 line of Mizuno Pro irons is composed of three separate models including a purist’s muscle-back blade, a compact player’s cavity-back and a hollow-body player’s distance iron. All three irons models are grain–flow forged and feature a microlayer of copper beneath the nickel chrome finish to enhance feel.

Full 2024 RBC Heritage tee times for Thursday's first round, featuring Scottie Scheffler, Ludvig Aberg, Rory McIlroy and more.

The post 2024 RBC Heritage Thursday tee times: Round 1 pairings appeared first on Golf.

Since switching to his TaylorMade Spider mallet putter, Scottie Scheffler has won three of his last four starts including the Masters.

The post Scottie Scheffler’s Masters winning putter and where to find it appeared first on Golf.

It's time for the 2024 LPGA Chevron Championship! Will Lilia Vu defend her title? Check out how to watch the action on ESPN now.

It's time for the 2024 RBC Heritage tournament! Will Matt Fitzpatrick defend his title? Check out how to watch the action on ESPN now.

Chevron extended its sponsorship with the LPGA through 2029 and increased the purse for the Chevron Championship to $7.9 million.

Rory McIlroy dismissed a report that he's pondering an offer from LIV Golf for a reported $850 million: "I will play on the PGA Tour for the rest of my career."

Other than being a couple of weeks late (the first WedgeWorks offering typically arrives in time for the Masters rather than just after), the launch of the Vokey WedgeWorks Low Bounce K Grind Lob Wedge is reasonably predictable.

You may not have noticed but the Low Bounce K was the first grind to hit WedgeWorks after SM8 hit shelves in 2020. The same was true following the launch of SM9 in 2022.

There’s a pattern here.

You can chalk the predictability up to the evolving strategy behind Vokey’s limited-edition WedgeWorks platform. To be sure, you’re still going to see a few limited releases that are arguably impractical (though immensely fun) oddballs, but WedgeWorks has become the permanent home to loft, bounce and grind offerings that would likely be in the retail lineup were there unlimited space on retail shelves.

There isn’t but there is unlimited space at WedgeWorks.

Near the end of Sunday’s Masters broadcast, CBS announcer Jim Nantz fired a subtle shot at LIV.

“And the top five are all PGA Tour players,” Nantz said as Scottie Scheffler approached the 16th tee.

It would stay that way as Scheffler dominated everyone en route to a four-stroke victory over rookie sensation Ludvig Aberg. The rest of the top five was rounded out by Max Homa, Collin Morikawa and Tommy Fleetwood.

Those five players, who are some of the more adamant PGA Tour supporters, were among the pack battling for the green jacket over the weekend.

Meanwhile, LIV had a Masters to forget. The league’s 13 players combined to go 82-over as five LIV members (Bubba Watson, Dustin Johnson, Adrian Meronk, Charl Schwartzel and Sergio Garcia) missed the cut.

Good ideas generally stem from unsolved problems.

adidas’ newest innovation in materials, TWISTKNIT and TWISTWEAVE, was born to provide golfers with a lighter, more comfortable alternative to the typical knits and weaves of golf apparel.

“The creation of TWISTKNIT and TWISTWEAVE essentially started with the idea to create wider weight materials for the golf category,” said Chase Aaronson, Senior Manager of Materials Development, adidas Golf. “Lightweight can equate to comfort and less fatigue.”

Less fatigue, you say? More comfort? Sign me up.

The purpose of adidas’ latest innovation is also to provide the golfer with fewer distractions and, thus, more focus. That all sounds great in theory. But if that can’t be done without sacrifices, the end result may not be worth it. Stretch and recovery, among other things, were a particular focus for the adidas team.

On Friday, the Masters asked Jason Day to remove his Malbon sweater vest.

That, in my mind, was absolutely uncalled for. The Masters singled out Day and Malbon, and they should issue an apology for doing so.

Sure, optically the insubordinate garment wasn’t the most appealing. Most golf fans weren’t too thrilled with the look. (I’m on the fence, I don’t love it but don’t hate it.)

But the optics of the Masters dictating what Day can wear, especially when other golfers are plastered with logos and brands, are far worse than that of the actual Malbon vest.

I’m not one for smear campaigns but I can’t fathom a world in which the Masters can ask one single player to change their attire. And unless there’s some rulebook that I’m not privy to (I’m not one of the good ol’ boys), I don’t understand how Day’s Malbon vest broke any rules.

After Tommy Fleetwood's regular caddie got sick, Fleetwood used a local looper for the Masters — and the results led to an impressive payday.

The post This local Masters caddie just earned a massive payday appeared first on Golf.

These short game tools are designed to eliminate variables and help increase consistency around the green and inside 40 yards.

The post Struggling with your chipping? These shot-specific clubs can help appeared first on Golf.

Your golf mental game can be the difference between high and low scores. To maintain your composure, follow these 9 tips from Jon Sherman.

The post 9 ways to improve your mental game (and maintain your composure) appeared first on Golf.

The 2024 Masters was full of compelling equipment storylines, including several that raised some eyebrows.

The post These 5 Masters gear changes caught our attention | Wall-to-Wall appeared first on Golf.

Check out the TaylorMade driver Scottie Scheffler used to win the 2024 Masters and pick one up for yourself.

The post Buy the driver Scottie Scheffler used to win the 2024 Masters appeared first on Golf.

Get an inside look at the GOLF team's Sunday experience on the ground at Augusta National, host of the Masters.

The post Inside Scottie Scheffler’s dominant Masters victory | Seen and Heard at Augusta Day 7 appeared first on Golf.

Parker McLachlin, aka Short Game Chef, says it's important to sweep and not be steep in order to hit consistent wedge shots. Here's why.

The post ‘Sweep, not steep’: Short game guru says it’s the key to grooving wedge shots appeared first on Golf.