Searching for Spin (etc.) is the third documentary-style film from Titleist in as many years. You may recall Titleist’s first docuseries, “We Go Farther,” told the story of the Titleist Speed Project and the revitalization of the company’s metalwoods.
Last year, the company released “The Perfect Iron Shot | Finding Feel” to coincide with the launch of T-Series irons. As the title suggests, that one focused on Titleist’s quest to engineer a better-feeling golf club.
Searching for Spin tells the story behind the development of RCT (radar capture technology ) golf balls. Hidden under the cover, RCT is the bit of magic that allows radar-based launch monitors like Trackman, Flightscope and others to accurately capture spin rates in limited flight environments.
It should go without saying that accurate spin capture is important.
“If you can’t measure the spin, all you have is ball speed and launch angle, and you can provide a predictive model, but it’s not accurate enough to hold a tournament on, it’s not accurate enough to do ball fitting, it’s not accurate enough to do club fitting,” said Matt Hogge, Titleist, Senior Director, Golf Ball Engineering & Technology. “You need the spin value.”
