Customization and personalization are a trend, not just in golf, but pretty much everywhere. The desire to have it your way (regardless of what it is) is the reason TaylorMade is launching MySymbol – a golf ball personalization program for its TP5 and TP5x golf balls.
Golf Ball Customization Today
Fun fact: Roughly 15 percent of the golf ball market falls in the category of souvenirs, novelties and corporate gifts. That covers anything from a logoed golf ball at the resort course you just paid way too much money to play (looking at you, Andy and TPC Sawgrass) or the buckets of logoed balls that litter the high grass and tree lines after every large tournament at your local course.
A good bit of the rest of the custom side of the ball business is your custom player number stuff. Too cool for 1-4? If you’re willing to pay a bit more, most ball manufacturers will print a custom player number for you.
I see you, Mr. 47.
That’s fine, I guess, but with its MySymbol Golf Ball program, TaylorMade hopes to take golf ball personalization to the next level.







