Callaway’s latest limited-edition Chrome Tour collection takes golfers where no golf ball has gone before – straight into America’s most mysterious military installation. The Chrome Tour Area 51 collection combines alien encounters with Tour-level performance, because … Well, honestly, I have no idea, but let’s just go with it.
Inspired by the secrecy, speculation and pop culture legacy of the world’s most famous classified site, the collection features four designs that cover all your UFO needs (assuming you have UFO needs).
The lineup
Aliens
Cactus
Area 51 sign
Flying saucers
The usual business
As with most of Callaway’s limited releases this season, the Area 51 collection features the standard Chrome Tour. While we appreciate the business logic, it would be nice to see Callaway occasionally mix in a Chrome Tour X or Chrome Tour Triple Diamond for these special drops. Sales figures drive these decisions but if you want golfers to believe that one of your lesser-selling ball offers otherworldly performance, you could have started here.
The bottom line
Will alien-themed golf balls improve your game? Absolutely not. But when the mothership finally lands on the 18th green and the aliens demand to know who’s responsible for all those divots, you’ll be the only golfer in your group with balls that suggest you come in peace. That’s got to count for something in intergalactic diplomacy.
With the Chrome Tour Area 51 collection, the truth isn’t just out there – it’s printed on your golf ball.
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