After years of disrupting the golf ball market with their direct-to-consumer model, Vice Golf is making its first foray into the metalwoods space. Available for pre-order now, the “VG” collection includes two driver models, a fairway wood and hybrid. The collection is unified by lightweight designs and Vice’s characteristically bold aesthetics.
The drivers: Speed and style
Vice is launching with two distinct driver options at different price points and performance profiles.
VGD01+ driver
Positioned as their premium offering, the VGD01+ is built for players seeking a penetrating flight with maximum rollout. Its language suggests that this is Vice’s equivalent of a “Plus” or “LS” (Low Spin) model found in other manufacturers’ lineups.
The driver, like everything else in the lineup, features what Vice calls “Triple Alignment Technology.” That appears to be “Vice-speak” for a series of visual cues to help with alignment, although it’s notable that the last cue comes by way of the yet-to-be-released Vice Tracer Ball (the company’s take on a striped design).
The standout visual feature is the “LASER GRID” face design, a milled pattern with an empty center section to frame the ball. It’s more than a little reminiscent of COBRA’s Infinity Face but with Vice’s unique (and potentially seizure-inducing) twist.











