Let’s play a little game I like to call You’re In Charge of the OEM.
The rules are simple. As CEO, chairman of the board and HMFIC, you have the final say on new releases. Your company has three player’s irons, the oldest of which has been current since late 2022. It’s been a stellar performer for you. Heck, even those guys at MyGolfSpy rated it #2 in their 2024 testing.
Not only is this iron played by your PGA and LPGA tour staff but competitive amateurs and low-handicappers love it. Even avid double-digit handicappers play it.
The calendar, however, says it’s time for an upgrade. As CEO, you have a decision to make. Do you roll the dice on a complete overhaul? That’s bold but it could also make you an ex-CEO. You could just put a pretty new dress on it and call it “new and improved.” You might get away with it for a couple of launch cycles but that’s not really your company’s jam. It never has been.
The best choice, however, might be to just split the difference. Give it enough meaningful upgrades to matter (and make your tour staff happy) and maybe tweak the aesthetics to give it more sex appeal.












