Mom’s life lessons were always pretty simple: Eat your greens, save for a rainy day, never judge a book by its cover—or a golf club by its appearance.
Like Honma BERES.
The optics on this ultra-premium product from the Japanese OEM … Well, they’re pretty glitzy. In-your-face, shades-on glitzy. We’re talking 24K-gold, platinum-rich, bling-infused metalwoods and irons with a price tag ceiling close to $60,000 a set. That’s not a typo. Sixty big ones. For well-heeled types, playing BERES is a mark of distinction comparable to driving a Ferrari or wearing a Rolex Submariner. It’s a luxury play steeped in elegance.
But what about performance? If you take away all the gold and precious metal detailing, does BERES actually help golfers have more fun and hit better shots? Cue the bottom line: Is there substance to go with all that style?
Calling On History
Building golf clubs at Honma is an art form. That has been a bedrock principle of the company since the Honma brothers formed the brand in 1959. Guiding that vision back then, like it does today, is the Japanese art of crafting a katana for the samurai. A painstaking, time-sensitive process that involves heating, folding and hammering of a katana blade.



































