PING PLD Milled line gets a refresh.All PLD Milled putters are milled from steel, aluminum or both.Two blades and three malletsPING has also launched their PLD Milled Plus online customization tool.MSRP $485 PLD Milled and $585 PLD Milled Plus
One of the things I love about PING is their seemingly blase response when they release new clubs. Compared to the marketing fanfare that accompanies other companies’ releases, PING’s approach to releasing gear is far less in your face. Writing press release copy for PING seems like an easy job. Here is how I would write up a typical release if I worked for PING:
“Here’s some new PING equipment. We think it’s pretty good.”
For PING, that type of statement is full-court press marketing, typically reserved for a big ticket item like the new G430 MAX 10K. For a smaller release, like putters, the release often feels more like, “Oh, and there are some new putters over there by the couch as well.”
It’s not that PING thinks their gear is sub-par, or even average. It’s actually the opposite. They know their gear is amazing and they let it do the talking. The fisherman who knows he has the biggest lure doesn’t need to validate that fact by flashing his flasher in front of every other angler.
Just whip that lure out into the water. The fish will take notice.












































