Scotty Cameron is releasing two new limited-edition MONOBLOK mallet putters.Each GOLO-inspired putter is milled from a single block of 303 stainless steel.Available in shops October 7th, with a MSRP of $650.
Going Back to GOLO
Scotty Cameron has spiced up what is usually a bland time of the golf-release year with the release of the MONOBLOK 6 and 6.5 limited-edition putters.
Limited releases are always interesting but this one seems especially so, both in design and marketing strategy. As expected, these non-retail Cameron putters bring you some non-retail aspects. Limited-edition putters must be different from retail putters. That’s expected. However, what I find fascinating is that the release also focuses on a business-as-usual Scotty Cameron design feature.
It’s a story of the new and the norm. On one hand, the MONOBLOK release brings new GOLO-inspired designs. That’s exciting since the last GOLO retail line was released in 2016. The MONOBLOK 6 and MONOBLOk 6.5 heads will look familiar to those who know GOLO putters but they are new sizes and tweaks on that design.
We all expect this kind of story when it comes to limited-edition putters. New shapes, technologies, colors and headcovers are mandatory. This is what drives collectors to shell out $650 for a new limited-edition putter.
So why are the MONOBLOK putters named, and marketed, based on something that Cameron does with every putter?