lululemon is one of, if not the biggest, names in athleisure. They’ve dominated the stretchy yoga pants game and five-inch inseam frat-boy shorts market for years.
But until recently, lululemon had a rather large piece of the pie missing from their growing portfolio: golf.
Golf? Hasn’t lululemon always had polos? Sure. They’ve had polos for years. And their ever-popular ABC pants make frequent appearances on golf courses and college campuses around the globe. But they were mostly seen as clothing for everyday wear. Until recently, lululemon had marketed their polos, pants, etc., as appropriate for golf, but had yet to make anything specifically for golf. There’s a difference.
I remember the first time I saw a pair of pants from lululemon marketed as actual golf pants. This was around 2022 when the brand signed former NBA player turned college golfer JR Smith to an NIL deal.
Even still, lululemon didn’t go all in on golf, at least not then. Those who have been fans of the brand for years saw the potential but it wasn’t until lululemon signed budding star, Min Woo Lee that the brand really started taking golf seriously.




