It’s not hyperbole to say golf is a major commitment. Not only does the sport cost a pretty penny for everything from equipment and apparel to green fees, it also takes up a lot of time. And, after all, time is money.
Both of these barriers to entry are magnified significantly when attempting to play in metropolitan markets like New York City, Chicago and Los Angeles. Not only is actually playing more expensive, but just getting to a course can take up to an hour or more, which can tack on an extra couple of hours to your outing.
With golf more popular than ever (41.1 million Americans age six and older played in 2022 according to the National Golf Foundation), accessibility is a major key to not only continue to quench that thirst but provide opportunities for further growth in the game.
That’s where Five Iron comes in. Founded in 2017 in New York City, the technology-backed indoor urban golf experience brings the game to your backyard and other places it couldn’t otherwise exist.
“There are so many barriers to entry in golf—the time it takes, the cost and maybe it’s just intimidating,” says Five Iron Chief Marketing Officer Jed Lewis. “That’s why we’re trying to be in the most convenient locations—metropolitan areas—so that people have access to it and they can come on their lunch hour or before work.”


