The Shot Scope PRO LX and PRO LX+ laser rangefinders are, technically speaking, the sixth and seventh new products introduced by the Scottish golf tech company this year. Also, technically speaking, these aren’t really new laser rangefinders.
Again, technically speaking, the PRO LX and PRO LX+ are updates to the rangefinders the company released a year and a half ago. And, still technically speaking, these laser rangefinders are not replacements for the marvelously priced Shot Scope PRO L2 which was released in April.
And, (you guessed it) technically speaking, we’re not talking about game-changing, earth-shattering updates, either. Instead, we’re talking about an upgrade here and a refinement there. If you already have a PRO LX or a PRO LX+, there’s no need to replace it.
With that said, it’s a fair question to ask why Shot Scope is even bothering. You’ll find the answer, dear reader, in the very last parade you attended.
Shot Scope PRO LX and PRO LX+ Laser Rangefinders
Manufacturers of anything other than consumables know they’re selling to a parade and you are the tuba player in the marching band. You may already have one of whatever it is they’re selling but maybe the oboe player behind you doesn’t. Or maybe it’s the guy on the Rotary Club float or the juggler riding the unicycle. They’re all potential customers.







