Proto Concept is not yet a familiar brand to most golfers. So, I wouldn’t blame you if the Proto Concept Forged Wedge or Forged CB golf wedge didn’t land on your “must try” list of 2023.
That aside, what Proto Concept offers golfers is access to the quality, craftsmanship, and spec tolerances typically reserved for tour players. But like Kobe beef, refined taste buds require deep pockets.
Rich marbled meat, buttery flavors, and the finest forged clubs. Where do I sign up?
Proto Concept Refresher
Proto-C is a collaborative effort between the Endo forging house and the Golf Partner executive ownership group.
Golf Partner is the largest golf retailer in the world. It boasts nearly 400 retail locations and 550,000 in-stock clubs. It’s something like the Japanese equivalent to Starbucks but for golf equipment. I mention this primarily to illustrate that the company has a unique perspective and breadth of JDM market knowledge. Its leadership has a keen understanding of what works, what doesn’t, and most importantly, what resonates with the target audience.





