Some steps in women’s golf fashion have been small. We’ve seen shifts in cut, fit, or color options. However, the world of women’s golf fashion is about to take a bold leap forward with the debut of the adidas x JAY3LLE collection at the AIG Women’s Open. This capsule is a collaboration between Adidas and the luxury fashion label JAY3LLE. The goal of the release is to empower women to express themselves boldly on the course, and as you’ll see, this line pushes the boundaries of traditional golf attire.
A Collaboration Redefining Women’s Golf Fashion
adidas, a global leader in sportswear, has teamed up with JAY3LLE, a luxury fashion label, to create a groundbreaking capsule collection that redefines women’s golf fashion.
JAY3ELLE is co-founded by designer Johan Lindeberg and his daughter, Blue.
This collaboration with Adidas aims to offer a fresh approach to women’s golf apparel.
The goal is to provide high-performance sportswear with high fashion. Johan Lindeberg said, “This capsule speaks to the energy and inclusive community that’s steadily growing in the sport and especially amongst women, which is why focusing on womenswear for this collection was so important.” The timing of the release is certainly no coincidence. The collection’s debut at St. Andrews highlights the intersection of the tradition and the future of the sport.

