Callaway is continually striving to make advancements and push technological limits. This applies not only to their drivers and fairways but also their irons. Callaway has several families of irons that suit a vast array of golfers. In this model-by-model series, we will showcase the current Callaway offerings, whom they are for, their various options and their technology story.
Callaway Release Cycle:
Callaway continues a trend of having separate release cycles for their different iron families. By this, we mean Callaway has a yearly launch that coincides with its driver and fairway release. The name of this iron is usually the same and is aimed more towards the game-improvement category. Callaway also has secondary families that usually release every 24 months. These releases sit on either side of the game-improvement category, being the Tour-inspired Apex series or the super game-improvement Big Bertha series.
Callaway often continues to keep their previous yearly model as a current model within their lineup. In this case, the Paradym is still considered a current model, even though the new Paradym Ai-Smoke has been released.
Key Technologies for Callaway:
It is difficult to discuss Callaway golf irons and offerings without the inclusion of AI technology. Of all the brands, it could be argued that Callaway has leaned the most heavily into this technology. While the main story is often focused on their drivers, their AI technology is highly integrated into their irons as well.
Urethane Microspheres: A material used inside hollow-bodied irons to help reduce vibrations and improve sound and feel. This technology is used extensively within the Callaway lineup of irons.Face Cup Technology: This has been used in various iterations over the years by Callaway and is a core feature to improve ball speed and help golfers gain more distance.
Callaway Irons: Model-by-Model Overview
Callaway Apex MB Irons
Release Date: Aug. 18, 2023







