Named after the Southern California city where a certain amateur golfer made his PGA Tour debut at Riviera CC.The Toulon Design Santa Monica features “Rolex” 904L steel and Toulon’s interpretation of the iconic head shape.Available Jan.18 at ToulonGolf.com with a MSRP of $1,800.
The latest Toulon Small Batch putter, the Santa Monica, showcases an iconic putter design but is also an example of one of professional golf’s enduring oddities.
As far as the putter goes, the Santa Monica is Toulon’s interpretation of PING’s classic Anser 2 design. It has all of the Anser 2 markings: thin topline, longer body, boxy edges and plumber’s neck. Naturally, there are tweaks that make the design uniquely Toulon-flavored.
As we all know, other companies have been interpreting the iconic Anser design in their own ways since the putter’s inception. That’s common knowledge, but not the oddity I’m referring to.
Have you noticed how golf companies are reticent to refer to actual people in their communications? Most of the time they reference players who use their gear in everything but name. How many times have you read something like the “U.S. Open champion” instead of the name of the tournament winner?
It’s akin to referring to the Super Bowl as “The Big Game.”





