If there’s one thing I’ve learned from years of covering golf equipment, it’s that grips might be the most overlooked piece of performance equipment. We frequently mention that the ball is the only piece of equipment you use on every shot but the grip is literally the only point of contact between you and your club on every swing (in this story, putts count as swings). Despite that reality, most golfers treat grips with all the consideration of a subway handrail.
Golf Pride wants to change that mindset with its new ALIGN Max grips. The case is compelling.
The evolution of reminder grips
For those unfamiliar with golf’s grip history (I’m guessing that’s 99 percent of us), reminder grips were once the standard. We’re talking 90 percent of all grips in the ’50s and ’60s. But as mass production took hold, round grips became the norm – almost entirely because they were easier to manufacture and install.
Fast forward to today where 25 to 30 percent of PGA Tour players use reminder grips but the average golfer largely ignores them.
Said another way, Golf Pride believes ALIGN is barely scratching the surface of its potential.







