Golfing News & Blog Articles

LPGA star Lexi Thompson didn’t have to wait long for a new golf ball deal.

DICK’S Sporting Goods is today announcing that it has signed Thompson to an exclusive golf ball endorsement deal. Thompson will be the Maxfli Tour Series ball throughout the 2024 season and, presumably, beyond that.

Thompson will also serve as a brand ambassador and spokesperson for Maxfli. She’ll also be involved in the development of the next generation of Maxfli Tour golf balls, due out in 2025.

Folks, this is a certifiably big freaking deal on many levels. But first, let’s unpack the details.

From Bridgestone To Maxfli

As MyGolfSpy first reported this past weekend, Thompson and Bridgestone officially split after their six-year agreement concluded at the end of 2023. The 28-year-old Thompson is a 13-year veteran of the LPGA Tour, with 11 victories and two majors on her resume.

Cleveland's new RTX Full-Face 2 and Smart Sole Full-Face wedges give golfers the choice of precision or forgiveness around the greens.

The post Cleveland RTX Full-Face 2, Smart Sole Full-Face wedges: Everything you need to know appeared first on Golf.

The new Cleveland RTX Full-Face 2 wedges may seem like a throw-away add-on to Cleveland’s ever-expanding wedge lineup. It may even seem like all Cleveland did was etch grooves all the way across the face of their latest RTX 6 ZipCore wedges and call it a day.

And it may even seem like full-face wedges are nothing more than a gimmick that no one really needs.

But golf, dear readers, is a game of strokes. And I know you know the old saying …

Different strokes for different folks.

So did Cleveland just throw this into its lineup in hopes of duping unsuspecting golfers into tossing away some hard-earned cash? If you believe that, you are way, way more cynical than I.

Launched in 2017 with the goal of bringing some much-needed color and character to the then-boring golf apparel industry, Bad Birdie was beamed into millions of homes when Founder and CEO Jason Richardson appeared on ABC’s Shark Tank in April 2020 as the COVID 19 pandemic spread and golf’s popularity started to surge.

Today, the Scottsdale, Ariz.-based company struck its biggest deal since Robert Herjavec missed a putt that cost him an extra five percent equity stake by signing PGA Tour players Si Woo Kim, Harrison Endycott and Callum Tarren that will ensure the brand will be seen on even more screens week in and week out.

“We’re trying to find players that are going to kind of continue to grow in the game and have a lot more trajectory so we’re trying to get players earlier on (in their careers) versus someone who is already super, super established,” Richardson said. “Our whole approach when we went into it was like, we don’t just want to sign guys that are like billboards, we want to sign guys who are part of what our brand represents.”

Kim, a 28-year-old from South Korea, has four PGA Tour victories on his resume including the 2017 Players Championship and the 2023 Sony Open. Endycott, a 27-year-old from Australia, won the 2023 PGA Tour Q School. Tarren, a 33-year-old from England who gained PGA Tour status beginning in the 2021-22 season, had his best finish of T2 at the 2022 RSM Classic.

Richardson said sponsoring professional players has always been on the company’s roadmap but Bad Birdie needed to expand its product offerings enough to outfit a Tour player while also having enough team bandwidth to support such sponsorship endeavors.

Max Homa took part in golf TV history at last year's Farmers Insurance Open. On Tuesday, he defended the "risky and different" idea.

The post Max Homa defends ‘risky’ golf TV innovation one year after debut appeared first on Golf.

How to watch the 2024 Farmers Insurance Open on Wednesday, including full Round 1 TV coverage, streaming times, tee times and more.

The post 2024 Farmers Insurance Open TV coverage for Wednesday: How to watch Round 1 appeared first on Golf.

How far apart should your feet be for each club? Teacher Adam Porzak has a system, which he shared recently on a video.

The post How far apart should feet be for each club? This teacher has a system appeared first on Golf.

Jordan Spieth, during a podcast appearance, is asked what he knows "for certain." He had a spicy six-word answer.

The post Jordan Spieth is asked what he knows ‘for certain.’ He had spicy 6-word answer  appeared first on Golf.

GOLF Top 100 Teacher Scott Munroe demonstrates how an underhand toss can mimic the feeling of a crispy pitch shot. Here's how.

The post Hit crispy wedge shots by visualizing an underhand toss. Here’s how appeared first on Golf.

Phil Mickelson in a warmup session? He'll talk stretching, short shots, spin control, common mistakes and even offer a curious putting tip.

The post Phil Mickelson taught me 10 lessons in 30 minutes. Here they are appeared first on Golf.

Sure, you can take a drop off a cart path, but sometimes that leaves you even worse off. Here's what to do if you opt to hit from the path.

The post Phil Mickelson explains the secret ‘toe-down’ trick to chipping off cart paths appeared first on Golf.

Brad Faxon explains to Michael Breed how his putting tip helped Rory McIlroy find success on the greens during his victory in Dubai.

The post How this Brad Faxon putting tip powered Rory McIlroy to latest win appeared first on Golf.

GOLF Top 100 Teacher Joey Wuertemberger shares some easy indoor golf drills to help heat up your game despite the winter cold.

The post Simulate on-course success with these 4 indoor golf drills appeared first on Golf.

LPGA standout Lexi Thompson and rising star Rose Zhang will join PGA heavyweights Rory McIlroy and Max Homa in next month's rendition of "The Match."

Full 2024 Farmers Insurance Open Wednesday tee times for Round 1 in California, featuring Max Homa, Patrick Cantlay and more.

The post 2024 Farmers Insurance Open Wednesday tee times: Round 1 groupings appeared first on Golf.

The 2024 Farmers Insurance Open begins Wednesday. Here's how to watch the event, including a Farmers TV schedule and streaming info.

The post 2024 Famers Insurance Open: TV schedule, streaming, how to watch, tee times appeared first on Golf.

As the PGA Tour's West Coast Swing continues at Torrey Pines, our expert is back with 7 smart picks for the Farmers Insurance Open.

The post Farmers Insurance Open betting guide: 7 picks our gambling expert loves this week appeared first on Golf.

Designed around a smaller profile, L.A.B. Golf's DF3 putter is attempting to capture a larger audience the second time around.

The post L.A.B Golf’s DF3 putter: Everything you need to know appeared first on Golf.

L.A.B. Golf has released a third version of their popular Directed Force putter.The DF3 is a smaller version of the original Directed Force putter.Though smaller, the DF3 is still lie angle balanced like the other L.A.B. putter models.Available Jan.23 at LabGolf.com with a MSRP of $449 stock/$559 custom.

I don’t know if there is another company in the putter business, if not the golf industry as a whole, that had a year like L.A.B. Golf did in 2023. In terms of putter usage and brand awareness, it was a massive year for L.A.B. Golf.

As Mugatu would say, “That L.A.B. Golf is so hot right now.”

A quote from a 2001 movie may not seem timely to some but, to those of you familiar with the epicness that is Zoolander, you know that quote represents the highest of accolades.

I think it is important to establish L.A.B. Golf’s  level of hotness right away, because the putter that L.A.B. Golf released today is going to make them even hotter in the market.

The DF3 is going to be L.A.B. Golf’s best-selling putter to date.

Never Compromise returns with its new Reserve putter line and a unique fitting system to help golfers get the right putter for their stroke.

The post Iconic Never Compromise putters are back: Everything you need to know appeared first on Golf.